A look at the importance of sync deals in the wake of Jr's 'Show Dem' (Make The Circle Bigger) and K'Naan's 'Wavin Flag'. How can the music industry take advantage of the potential of sync deals to improve the bank account? Or, in the case of the Parlotones', 'Come Back As Heroes', is there a danger of sync deals allowing for charges of selling-out? And what are the alternatives? What are the licensing options for those who find the legalese mystifying?
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