August 17, 2009
Phil Tripp will give a major presentation on how South Africa can create a winning export strategy in the music game in the year of the World Cup and plans to share proven strategies with the large audience of professionals at the annual Moshito Music Conference September 3. Tripp, a 35 year music industry veteran is an Australian entrepreneur and American expat and will show success of far flung music territories of Australia, New Zealand and Hawai’i whose government trade and economic development arms have embraced and empowered contemporary music as a renewable export resource. South Africa is poised as the ‘next new thing’ and a talent hub for the continent.
“I’m honoured to be invited to meet with industry and government of SA which shares many similar music and culture assets with our territories as well as many of the same impediments of distance, being overlooked and underexported.” Tripp states. “But as I will show with the major successes that these three music markets have achieved with cost-effective government export initiatives, South Africa could be perched to have another major commodity for the world that is waiting for fresh new music talent-both contemporary and traditional-for global markets.”
Tripp will be meeting privately with SA government and arts entities in the lead up to and during Moshito (2/9-5/9) and will also be liaising with Australian High Commission and Australian Trade Commission (Austrade) executives with the intentions of building some musical trade bridges between the two countries. At Moshito, he’ll detail 30 years of music export initiatives that Austrade, Australia Council for the Arts, state government arts bodies, music associations, Trade NZ, and the Hawai’i Department of Business & Economic Development & Tourism (DBEDT) have used in a broad range of international trade missions, music festivals, conferences and events.
Seeing music as a renewable export resource with proven trade income, these three governments have pioneered great incentives and programs for their contemporary music and creative industries, just the same as they would have for the more conventional commodities of minerals, agriculture, timber, food or coal as well as tourism and technology. As a result of these innovative and progressive trade strategies, they’ve had huge measurable outcomes in greatly increasing export income streams for artists, labels, producers, musical entrepreneurs and creative economies.
As Tripp concludes, “Moshito is a great example of industry and government synergy and this 6th conference is a pivotal event for taking the various music cultures of SA to the world. It comes at a fortunate time where music initiatives developed for 2010 can piggyback onto the World Cup’s excitement and global impact. The timing is much the same as Australia used the Olympics to promote music and all three have used tourism promotions, airline and sponsor tie ins plus online evangelism to give great success to their music assets and longevity. It’s South Africa’s time now!